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Hey mums, let your daughters make their own decisions and stop pressuring them for grandkids!

We are lucky enough to live in a world where we have choice. We are the first generation to have a real choice when it comes to our reproductive choices. Yes we can decide that we do not want to have children. Consider your grandmother.…

Subtle pressure of expectation

As women, one of the biggest pressures to have children often comes from your parents or family. I have friends and co-workers who have shared stories with me of not really wanting kids or sitting on the fence about kids, yet, still deciding…

Why are all the conversations around balance, focused on women juggling career and kids?

As another International Women’s Day approaches, I want to talk about the topic of work/life balance. It seems fitting given the theme for 2019 is #BalanceforBetter The question I want to ask is why are all the conversations around balance,…
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Market to women (NOT just mums)

Marketing to women is not a new thing. Women have been marketed to for many years. However, the focus when marketing to women seems to be making a huge assumption that all women are mums. First big mistake!! Not all women are mums NOR want…
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Is mum now the default setting for womanhood?

Through the ages, anyone who was different or didn’t comply and who dared to defy the norms set in society was ostracised, beaten, burnt at the stake and much more. Things have definitely improved (thank god) however childfree women are still…
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What to Say to Bingo Parents - Guest Blog by Nicole Denny

It happens. You’re out at a lovely social occasion, enjoying simple chit-chat with friends and minding your own damn business when some busybody swoops in like a vulture on speed. “So when are you two having kids?” *cue eye roll…