The childfree market is global and growing.

Close to 1 in 4 women in OECD countries are choosing to not have kids. Plus, there are a growing number of men who are making this choice.

Many marketers make the mistakes of thinking because they are marketing to women, they are marketing to mums. NOT TRUE!! A fact that will alienate your potential audience because one thing childfree do not relate to is parenting and the messages that go along with this for many ads.

Close to 1 in 4 women in OECD countries are choosing to be childfree.

The ABS predicts the number of families without children will overtake those with children sometime in the 2020s.

Childfree people have more disposable income than parents (in general). The average cost to raise children is close to half a million dollars.

Childfree people are sick of products for women being marketed to mums. There is a massively untapped market for this audience. Not only do they have disposable income, they influence decisions in their household and within their community. They are spontaneous, travel and spend money on whatever they want. Greater freedom = greater choices.

Women without children spend on average twice as much on beauty and hair-related products a month
Childfree women spend 60 percent more days abroad
Childfree women who don’t have children also spend 35% more on groceries per person a month than mothers do
Childfree people are more charitable

If you are trying to reach to reach a childfree audience, then we need to have a conversation.

I am a childfree woman, who has written an Amazon Best Selling book, created the world’s first Childfree Magazine and has a global childfree audience of thousands of people. I know the childfree market!

I am also a marketing specialist with over 25 years of experience, including working with agencies and publishers.

If you are targeted a childfree demographic, book a time to discuss how I can advise and assist in developing your brand voice, messaging and advertising material.