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Interview with Business Chicks CEO Emma Isaacs on having kids & running a global business empire

Did you and your husband discuss having kids before you got married? I wasn’t someone who knew her whole life that she wanted kids. I wasn’t overly maternal. When I met my boyfriend (now husband) of course we talked about it. We joked…

Not a Mother’s Day (and what NOT to say to me)

I don’t want to celebrate Mother’s Day. For one big reason – I am not a mother, by choice. Oh no, there you go, I just voiced the unthinkable. I DO NOT WANT KIDS. No, I am not a horrible child-hating, selfish, sad, regretful woman.…
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Market to women (NOT just mums)

Marketing to women is not a new thing. Women have been marketed to for many years. However, the focus when marketing to women seems to be making a huge assumption that all women are mums. First big mistake!! Not all women are mums NOR want…
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Is mum now the default setting for womanhood?

Through the ages, anyone who was different or didn’t comply and who dared to defy the norms set in society was ostracised, beaten, burnt at the stake and much more. Things have definitely improved (thank god) however childfree women are still…

So long to the sisterhood

Interestingly, some of the biggest judgement comes from other women. In fact, it isn’t just mums judging non-mums – they are judging each other, too. The conversation might be around a natural birth versus a C-section, breast versus bottle…

Subtle pressure and expectations to have kids - I'm over it!

As women, one of the biggest pressures to have children often comes from your parents or family. I have friends and co-workers who have shared stories with me of not really wanting kids or sitting on the fence about kids, yet, still deciding…

How motherhood is portrayed in the media

I grew up with strong female role models on TV. With shows like Ally McBeal, Melrose Place, Dynasty, Dallas and Murphy Brown and trail blazers like Mary Tyler Moore and Lucille Ball in the sixties and seventies. Not to mention Buffy, Wonder…

Why you should buy books direct from the author

My book was my passion project (an expensive project at that) and I love that so many women are loving the message I share about choice and making your own rules. Something not too many people know is that when you buy a book from Amazon,…

It's time to change how we raise young girls

Girls can be so much more than just mothers. We can be world leaders, mentors, great educators, doctors, scientists, entrepreneurs, law makers, ambassadors for charitable causes and everything in between. We have been voice of change in many…

Who has the right?

On Wednesday 18th October, 2018 Queensland MPs voted to scrap laws making abortion illegal meaning that Queensland women will now be able to choose to have an abortion without risking criminal prosecution. Firstly, that is great news. It…