Posts

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I never wanted the word mum on my CV

I was never one of those girls growing up who when asked what they wanted to be when they grew up said, “I want to be a mum”. I remember plenty of girls in high school saying exactly that. I saw that as totally lacking in ambition and simply…

Not a Mother’s Day (and what NOT to say to me)

I don’t want to celebrate Mother’s Day. For one big reason – I am not a mother, by choice. Oh no, there you go, I just voiced the unthinkable. I DO NOT WANT KIDS. No, I am not a horrible child-hating, selfish, sad, regretful woman.…
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Market to women (NOT just mums)

Marketing to women is not a new thing. Women have been marketed to for many years. However, the focus when marketing to women seems to be making a huge assumption that all women are mums. First big mistake!! Not all women are mums NOR want…
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Is mum now the default setting for womanhood?

Through the ages, anyone who was different or didn’t comply and who dared to defy the norms set in society was ostracised, beaten, burnt at the stake and much more. Things have definitely improved (thank god) however childfree women are still…

So long to the sisterhood

Interestingly, some of the biggest judgement comes from other women. In fact, it isn’t just mums judging non-mums – they are judging each other, too. The conversation might be around a natural birth versus a C-section, breast versus bottle…