The “Mum Marketing” Trap

Here is a big lesson for all ad agencies, magazine publishers, media and marketers. Wait for it….. NEWSFLASH: Just because you are marketing to women, doesn’t mean they are mums or want to mums! WTF! Yes, I said it and it’s about time…

Market to women (NOT just mums)

Marketing to women is not a new thing. Women have been marketed to for many years. However, the focus when marketing to women seems to be making a huge assumption that all women are mums. First big mistake!! Not all women are mums NOR want…